About the course

Embark on a transformative journey with our digital marketing course. Tailored to meet your unique challenges, our program equips you with the tools and knowledge to excel in the competitive digital landscape. Experience firsthand the practical benefits and innovative strategies that will set you apart. Enroll now and unleash your full potential in the world of digital marketing!

Peter Njuguna

I am Peter Njuguna, a seasoned expert in the field of digital marketing. My journey to success was filled with challenges that I overcame through perseverance and dedication. I am thrilled to share my knowledge with you and help you succeed in this dynamic industry. My biggest goal in teaching is to empower individuals to achieve their full potential in the digital marketing realm.

Curriculum

6 Chapters · 66 Lessons

  1. 1

    Digital Competencies Basics

    1. (Included in full purchase)

      What Is a Computer?

    2. (Included in full purchase)

      Buttons and Ports on a Computer

    3. (Included in full purchase)

      Basic Parts of a Computer

    4. (Included in full purchase)

      Inside a Computer

    5. (Included in full purchase)

      Understanding Operating Systems

    6. (Included in full purchase)

      Understanding Applications

    7. (Included in full purchase)

      Getting to Know Laptop Computers

    8. (Included in full purchase)

      Setting Up a Desktop Computer

    9. (Included in full purchase)

      Connecting to the Internet

    10. (Included in full purchase)

      What Is the Cloud?

    11. (Included in full purchase)

      Creating a Safe Workspace

    12. (Included in full purchase)

      Protecting Your Computer

    13. (Included in full purchase)

      Cleaning your Computer

    14. (Included in full purchase)

      Getting Started with Windows

    15. (Included in full purchase)

      Computer Basics End of Chapter Quiz

  2. 2

    Fundamentals of Digital Marketing by Google

    1. (Included in full purchase)

      Fundamentals of Digital Marketing

    2. (Included in full purchase)

      Fundamentals of Digital Marketing - Certificate Upload

    3. (Included in full purchase)

      What is Digital Marketing?

    4. (Included in full purchase)

      Assignment: Identify Digital Marketing Examples on Social Media

    5. (Included in full purchase)

      Understanding the Importance of Personal and Brand Presence Online

    6. (Included in full purchase)

      How to build a consistent brand

    7. (Included in full purchase)

      HubSpot's Brand Building Style Guide Template

    8. (Included in full purchase)

      HubSpot's Brand Building Worksheet

    9. (Included in full purchase)

      Assignment: Create or Optimize a Facebook Business Page

    10. (Included in full purchase)

      Introduction to Social Media Marketing Strategies

    11. (Included in full purchase)

      Assignment: Audience Analysis and Engagement Plan

    12. (Included in full purchase)

      Social Media Marketing Strategy - Guide

  3. 3

    Social Media Marketing and Content Creation

    1. (Included in full purchase)

      Overview of Paid Advertising on Social Media Platforms

    2. (Included in full purchase)

      Managing Your Advertising Campaigns

    3. (Included in full purchase)

      Assignment: Create Your First Ad Campaign Plan

    4. (Included in full purchase)

      Basics of Creating Engaging Visuals and Text-Based Content

    5. (Included in full purchase)

      Practical Guide to Using Canva

    6. (Included in full purchase)

      Practical Exercises for Skill Development: Content Upload Guide

    7. (Included in full purchase)

      Storytelling Techniques for Digital Marketing

    8. (Included in full purchase)

      Crafting Powerful Calls-to-Action (CTAs)

    9. (Included in full purchase)

      The Future of Digital Marketing Storytelling

    10. (Included in full purchase)

      Digital Marketing Storytelling Assignment

    11. (Included in full purchase)

      Introduction to Social Media Insights and Analytics

    12. (Included in full purchase)

      Platform-Specific Analytics

    13. (Included in full purchase)

      Social Media Analytics Assignment: Google Business Profile Development and Measurement

  4. 4

    SEO and Email Marketing

    1. (Included in full purchase)

      Understanding Search Engines and Keyword Fundamentals

    2. (Included in full purchase)

      Advanced Keyword Concepts

    3. (Included in full purchase)

      The Future of Keywords and Search

    4. (Included in full purchase)

      Keyword Mastery Assignment

    5. (Included in full purchase)

      Optimizing Titles, Headings, and Content for Search Engines

    6. (Included in full purchase)

      Integrated On-Page Optimization Strategy

    7. (Included in full purchase)

      Emerging Trends in On-Page Optimization

    8. (Included in full purchase)

      Content Optimization: Strategic Approaches

    9. (Included in full purchase)

      Conclusion: The Future of On-Page Optimization

    10. (Included in full purchase)

      On-Page SEO Optimization Group Exercise

    11. (Included in full purchase)

      Email Marketing Mastery: A Comprehensive Guide

    12. (Included in full purchase)

      Subscribing to HubSpot Academy's Email Marketing Certification Course

    13. (Included in full purchase)

      Hubspot Academy Certificate Upload

    14. (Included in full purchase)

      Email Marketing Mastery: Campaign Design and Performance Analysis

    15. (Included in full purchase)

      Understanding Email Metrics (Open Rate, Click-Through Rate)

    16. (Included in full purchase)

      Group Exercise: Email Campaign Design Workshop

    17. (Included in full purchase)

      Group Exercise: Email Metrics Analysis Challenge

    18. (Included in full purchase)

      Email Marketing Compliance and Best Practices

  5. 5

    Digital Marketing Strategy

    1. (Included in full purchase)

      Digital Marketing Strategy: A Comprehensive Guide

    2. (Included in full purchase)

      Marketing Plan Template

    3. (Included in full purchase)

      Social Media Marketing Strategy

    4. (Included in full purchase)

      Advanced Digital Marketing Strategies

    5. (Included in full purchase)

      Digital Marketing Strategy Implementation Roadmap

    6. (Included in full purchase)

      Digital Marketing Strategy Group Assignment

  6. 6

    Freelancing

    1. (Included in full purchase)

      Overview of Freelancing Platforms: Upwork and Fiverr

    2. (Included in full purchase)

      Client Acquisition Strategies - Upwork and Fiverr

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